We may not be Google and sell direct access to people who are searching “computer networking companies near me” but we can provide access to prospects.
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Sports stations’ ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in. The point here is don’t forget all the opportunities you offer as an all sports seller. He could skip his coffee networking session with the chamber that week and watch a baseball game instead.
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The company would then be invited to several station-hosted events at the stadium, where the salesperson could meet other station clients. If the boss had met with a sports radio seller, he could have been sold a play-by-play package with the local MLB or NFL team that gave the company access to tickets for client entertainment. And, let’s face it, how many solid leads do you think will be generated by branding commercials on an FM music station? I don’t believe this salesperson will be supportive of the radio campaign. He just thought they were sold down the river. He surprised me that he understood more about radio than I thought when he said the boss should have purchased an all news, news/talk, or all sports station. When he was told they were doing commercials for branding purposes on the radio- he lost any enthusiasm that he was being supported. He knew the pay-per-click initiative was, at times, a capital-intensive effort, but what did he care? He wanted leads! The salesperson thought that the company would be buying Google search ads, and he would soon have an inbox filled with leads. JACK FM – one of those “we play anything” adult hits formats. When he was told about the ad campaign, he lost his enthusiasm. He spends most days making cold calls and would appreciate a warm landing once in a while when a prospect says they have “heard about you.” He was pleased with that as he wanted to feel supported by his company in helping him create leads. He added that his boss told him they were starting an ad campaign to generate leads and excitement for the company. He defined his target market as any business that needs data, cabling, and computer network installs. Given his age and struggles this season, that may prevent teams from parting with any assets of real value.īecause of that, the Spurs may be best off hanging onto Gay and hoping that he can act as a mentor for younger players such as Dejounte Murray, Derrick White and Lonnie Walker.Recently, I met a salesperson for a computer networking, cabling, and communications business. Gay is signed through next season at a salary of $14 million, so any team that trades for him would have to make a commitment beyond this season. Gay, who owns a PPG average of 17.2 during his 14-year NBA career with four different teams, is averaging a career low in scoring this season.Įven so, he has a strong resume as a scorer and rebounder, and at 6'8", he has the versatility to play either forward position.
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He has been far less efficient this season than last, as he shot 50.4 percent from the floor and 40.2 percent from deep in 2018-19.
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The 33-year-old veteran is putting up 10.1 points and 5.6 rebounds per contest while shooting 44.2 percent from the field and 31.7 percent from beyond the arc.